Good beer is for sharing. Great beer is for enriching lives. Create artisan beer that harmonizes local ingredients with ambient microflora to impart a distinctive terroir. The unique aspects of a place influence and shape the beer made from it. Remarkable beer character is the product of natural elements and the human element. Farm to table is not dead. Seek ingredients from local, family-owned farms. And emphasize the direct relationship between farmer and brewer. Be sustainable. Strive for self-sufficiency. Believe in the zero mile beer. And embrace the natural pace of ambient fermentation. Slow beer preserves beer culture and tradition. Faster is not always better, seek the right speed. Savor the experience rather than just drink beer.